The event management industry landscape At Saudi Arabia in 2022
A look into the past: the culture of events
The event management industry emerged between societies since the first meeting that took place between crowds in the different poles of the earth in general and in the Arabian Peninsula in particular, the meetings between the rulers were not something called an ordinary event, but in its content it was related to the masses and their reactions to the decisions of their imams; the meetings in this context were a cause for change and transformation and to emphasize the foundations and results based on both the attendance and the leaders, to create an environment of security, stability and peace in the region. In a parallel context, the events took on another character filled with the elements of happiness and joys of life through celebration and the establishment of activities and festivals that give in their core positive features and add beauty to the lifestyle of the individual in the community, as well as develop in it a sense of productivity, appetite for life and continuity in giving and devotion. All this empowerment in the culture of events has generated in humans the ability to realize the importance of this involvement by creating opportunities, ending all conflicts, resolving crises, enhancing all beginnings, providing possible solutions, and enjoying the aesthetics and elements of entertainment that the country provides to its citizens, this has led to the leadership of an integrated sector that has an important economic tributary to the economy of countries around the world.
A Look at Reality: Vision 2030
The governments of these leading countries have taken a pioneering approach by giving this field special importance in supporting and developing it, and the Kingdom of Saudi Arabia - a member of G20 -* has made a commitment to developing the exhibition and conference industry, after realizing its importance in diversifying the economic base, away from the revenues of oil production and export. Through Vision 2030, the Kingdom has established the importance of intensively spreading the culture of the events industry in several areas, the most important of which were: entertainment, tourism and business. Saudi Arabia took the hand of all companies, institutions and entrepreneurs related to the field and paved the way for them to provide everything that is exceptional and distinctive through “developing and enriching the lifestyle” of citizens, as part of a plan to implement the Quality of Life Program **.
Since the launch of the vision in 2016, the path of growth and prosperity appears in all the Kingdom's achievements, and we are looking at it today with a realistic reading that was published in the "Booklet of Achievements of the Kingdom's Vision 2030" issued in 2021, which resulted in holding of more than 720 events in the entertainment and tourism sector throughout the Kingdom, including the "Riyadh Season", in which more than 1,000 facilities from the private sector participated, and achieved more than 9 million visitors until the end of 2021, and this season contributed to providing more than 144,000 jobs.
A look at the present: Heights company
Saudi Arabia is in a privileged position today, having become a major destination within the Gulf Cooperation Council countries in particular and the entire region in general, where trends, technologies, equipment and best practices are evolving to create opportunities for the development of exhibitions, conferences and events, and we at Heights express ourselves as the first Saudi partner for success in the field of events, exhibitions, conferences, equipment and facilities for all event related activities. We are known to be the pioneers in the event industry in the Kingdom, during our journey of more than 22 years of experience, we have sought to enhance logistical, human and technological capabilities to provide all our services and products at the highest international standards. The mindset of the wise winner falls within our moral traits and values. We encourage you to communicate with our experts to study the project and provide the needed perception of your desired event in order to establish our most important goals in developing the quality of event implementation with international standards and exceeding your expectations according to the latest international technologies and the most important innovative operational methods. If you seek a consultation, please contact Heights expert team.
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Sources:
https://www.vision2030.gov.sa/v2030/vrps/qol/
https://www.vision2030.gov.sa/media/irsiefvh/achievements-booklet_en.pdf
https://www.scega.gov.sa/en/Pages/whyksa.aspx
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* The G20
The Group of Twenty, or the G20, is the premier forum for international economic cooperation. The G20 brings together the leaders of both developed and developing countries from every continent. Collectively, G20 members represent around 80% of the world’s economic output, two-thirds of the global population and three-quarters of international trade. Throughout the year, representatives from G20 countries gather to discuss financial and socioeconomic issues.
** The Quality of Life Program endevours to improve the individual and families’ quality of life by creating the necessary environment to develop and support new liveable and lifestyle options. These options will bolster the participation of citizens, residents and visitors in cultural, entertainment, sports, tourism, and urban activities, and other related activities that nurture their quality of life. Such diverse options will definitely have their own economic and social impact through creating jobs, diversifying economic activity, and consequently boost Saudi cities' ranking amongst the World’s top liveable cities.